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JVC Offers Satellite TV System With Dish Network Programming as Prize in McDonald's Promotion

LITTLETON, Colo.--(BUSINESS WIRE)--July 19, 1999-- JVC, EchoStar and McDonald's Restaurants Team Up to Offer Prize Giveaway to Promote Disney's Inspector Gadget EchoStar Communications Corporation (NASDAQ: DISH, DISHP), JVC and McDonald's® (NYSE: MCD) are excited to announce today that DISH Network™ and JVC are offering McDonald's customers the opportunity to win a JVC Digital-VHS satellite entertainment system, including a full year of premium DISH Network programming (some geographic restrictions apply) and a professional installation during a promotion at McDonald's from July 16 - Aug. 12, 1999, tied to the release of Walt Disney Pictures' Inspector Gadget.

McDonald's customers have the opportunity to play McDonald's "QPC Code Name Game™" to win one of 40 complete JVC satellite entertainment systems with DISH Network programming by collecting the letters "J," "V" and "C" found on separate McDonald's game stamps. McDonald's game stamps will be available to all McDonald's customers who order any of the following: Quarter Pounder® with Cheese, Double Quarter Pounder® with Cheese, Large Drink, Large Fries, Super Size® Fries or Hash Browns; and without a purchase by mail.

"EchoStar is extremely excited to offer McDonald's customers the opportunity to win a complete home theater satellite TV system," said Mary Peterson, vice president of Marketing and Creative Services at EchoStar. "And the winners get the complete package: the Ultimate Home Entertainment System, including a state-of-the-art digital video VHS recorder and built-in DISH Network satellite receiver, as well as the best DISH Network programming offering hundreds of channels of movies and popular programs."

"We are happy to bring EchoStar into this exciting promotion to support our D-VHS Digital VCR," said Kevin Gordon, Manager of Corporate Advertising and Promotions at JVC. "Our revolutionary digital VCR works in conjunction with the outstanding satellite programming offered by DISH Network, so bringing them on-board as a part of the prize was a natural choice."

JVC, headquartered in Wayne, New Jersey, is a leading consumer electronics manufacturer. The company distributes a complete line of video and audio equipment including camcorders, VCR's, color televisions, home and portable audio equipment, mobile audio and blank tapes. For more information on JVC consumer products, contact Nancy Fleming Bird or Arlene Rupp at 973-315-5000 or visit JVC's web site at

McDonald's is the world's largest global foodservice retailer, with nearly 25,000 restaurants serving more than 40 million people each day in 115 countries. Approximately 85 percent of McDonald's U.S. restaurants are owned and operated by independent franchisees.

EchoStar Communications Corp., includes three interrelated business units:

--   DISH Network™ is EchoStar's state-of-the-art DBS system that
     offers customers over 300 channels of digital video and
     CD-quality audio programming, fully MPEG-2/DVB compliant hardware
     and installation.

-- EchoStar Technologies Corporation (ETC), designs, manufactures and distributes DBS set-top boxes, antennas and other digital equipment for DISH Network and various international customers that include ExpressVu Canada and Telefonica's Via Digital system in Spain. ETC also provides uplink-center design, construction oversight and project-integration services for customers internationally.

-- Satellite Services provides the delivery of video, audio and data services to business television customers and other satellite users. These services include satellite uplink, satellite transponder space-usage and other services. Satellite Services also administers SKY VISTA, a direct broadcast satellite service offering up to 27 channels of popular digital satellite television programming to viewers in Alaska, Hawaii, Puerto Rico and the U.S. territories in the Caribbean.

DISH Network currently serves approximately 2.6 million customers. DISH Network is a trademark of EchoStar Communications Corporation. DISH Network is located on the Internet at:


CONTACT: EchoStar Communications Corporation Judianne Atencio Director of Communications 303/723-2010 e-mail: or Marc Lumpkin Communications Manager 303/723-2020

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