DISH Names Martin Lenoir as Vice President of Direct Marketing
Lenoir to lead DISH's direct acquisition initiatives
ENGLEWOOD, Colo.--(BUSINESS WIRE)--
DISH (Nasdaq: DISH) today announced that Martin Lenoir will lead the
satellite-TV provider's direct marketing efforts as vice president of
direct marketing. He will report to Chief Marketing Officer, James
Martin Lenoir, DISH VP of direct marketing. (Photo: Business Wire)
For the past twelve years, Lenoir has held increasingly senior marketing
roles within the financial services and insurance industries. He brings
to DISH a strong direct marketing background and a successful track
record of driving customer acquisition.
"As we transform DISH to a consumer-led organization, we needed to
strengthen our ability to find and communicate with potential
customers," said Moorhead. "Martin brings strong experience in finding
prospective customers with a laser focus and he will help DISH acquire
pay-TV and broadband consumers now and in the future."
Most recently, Lenoir led direct-to-consumer marketing for the AARP Life
Insurance program at New York Life Insurance Company. Before assuming
these responsibilities, he led all direct marketing for Kaiser
Permanente, helping to prepare the company for the shift to
consumer-purchased health insurance.
Prior to these positions, Lenoir led cross-selling efforts and small
business acquisition strategy at Capital One.
DISH Network Corporation (NASDAQ: DISH), through its subsidiary DISH
Network L.L.C., provides approximately 14.042 million satellite TV
customers, as of Sept. 30, 2012, with the highest quality programming
and technology with the most choices at the best value, including HD
Free for Life. Subscribers enjoy the largest high definition line-up
with more than 200 national HD channels, the most international
channels, and award-winning HD and DVR technology. DISH Network
Corporation's subsidiary, Blockbuster L.L.C., delivers family
entertainment to millions of customers around the world. DISH Network
Corporation is a Fortune 200 company. Visit www.dish.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130103006096/en/
John Hall, 303-723-1968
Source: DISH Network Corporation
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