ENGLEWOOD, Colo. - August 2, 2007 - EchoStar Communications Corporation (NASDAQ: DISH) announced today that Jessica Heacock Insalaco has been appointed Senior Vice President and Chief Marketing Officer for EchoStar.
Insalaco, who will report to President and Vice Chairman Carl Vogel, will be responsible for leading branding, messaging and advertising efforts for the organization. She will begin in her new role on August 6, 2007.
"We are delighted to have Jessica join the EchoStar team, and are confident that her intimate understanding of the industry and demonstrated results building media brands will be a significant asset as we expand and strengthen our connections with consumers and our strategic partners," said Vogel. "We look forward to having Jessica's expertise help enhance consumer awareness that DISH Network offers the most HD and International programming, breakthrough technological advances including the best DVR options, industry-leading customer satisfaction, and unmatched everyday value."
Since 1997, Insalaco has been with MTV Networks in New York City, most recently as its Executive Vice President for Affiliate Sales and Marketing, leading the distribution marketing team for 28 MTV channels and BET brands. Before that role, she held senior marketing roles for the VH1 and CMT brands within the MTVN organization. Prior to joining MTV Networks, Insalaco worked with EchoStar and News Corporation during their business integration negotiations, led Cox Communications' pricing and packaging efforts for all consumer products in Atlanta, and was a member of US West's marketing strategy and operations team in Denver for its wireless, international and corporate organizations.
Insalaco holds a Bachelor's degree from Arizona State University and received her MBA from the University of Arizona's Eller School of Business.
About EchoStar Communications Corporation
EchoStar Communications Corporation (Nasdaq: DISH) has been a leader for more than 26 years in satellite TV equipment sales and support worldwide. The Company's DISH Network™ is the fastest-growing pay-TV provider in the country since 2000 and currently serves more than 13.4 million satellite TV customers. DISH Network offers a premier line of industry-leading Digital Video Recorders (DVRs) and hundreds of video and audio channels as well as the most national HD and International channels in the U.S., Interactive TV, Latino and sports programming. DISH Network also provides a variety of package and price options including the lowest all-digital price in America and the DishDVR Advantage Package. EchoStar is included in the Nasdaq-100 Index (NDX) and is a Fortune 300 company. Visit www.echostar.com or call 1-800-333-DISH (3474) for more information.