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DISH Network Marketing Update: DISH Network Offers Two Customer Appreciation Promotions -- ESPN Classic Experience Sweepstakes to Disney World and FREE HBO Preview

LITTLETON, Colo.--(ENTERTAINMENT WIRE)--Aug. 6, 1999--EchoStar Communications Corp. (NASDAQ: DISH, DISHP) is proud to announce today that DISH Network™ is offering two new customer promotions: 1) ESPN Classic is offering DISH Network customers the chance to win a grand prize trip to the ESPN Club at Disney World in Orlando, Fla., and 2) HBO is offering DISH Network customers an eight-day preview of all six HBO channels in August!

ESPN Classic Sports Experience Sweepstakes:

DISH Network customers who currently receive America's Top 100 CD programming package and customers who upgrade their current programming to America's Top 100 CD by Aug. 31, 1999, will be automatically entered into the ESPN Classic Experience Sweepstakes to win a trip for two to the ESPN Club at Disney World courtesy of ESPN Classic! Prizes include round-trip airfare, hotel accommodations and passes to Disney World. No purchase is necessary and DISH Network customers may enter by mail.

Available on DISH Network's America's Top 100 CD package, ESPN Classic televises the greatest sporting events and most memorable stories and heroes of all time. ESPN Classic is the only network that features past Super Bowls, World Series, NBA Championships, Stanley Cups, heavyweight championship fights, NCAA Final Fours, Olympics, NASCAR, Grand Slam tennis events, The Masters and much more. The greatest moments in sports, larger-than-life personalities, history-making games and epic events are available to relive.

Including ESPN Classic, customers who upgrade to America's Top 100 CD programming package will also receive the following channels: FOX News Channel, BBC America, FX, ZDTV, Univision, Galavision, AMC, Bravo, Romance Classics, MSNBC, Independent Film Channel, Discovery People, Toon Disney, Animal Planet, BET, CNNfn, CNN International, Game Show, MTV/2, TCM, WGN, plus regional FOX Sports Net and over 30 CD-quality music channels.

HBO The Works FREE Preview:

See the show everyone is talking about, The Sopranos, for FREE! All DISH Network customers who do not currently receive HBO The Works programming package can tune into channels 300-305 from Saturday, Aug. 14, through Saturday, Aug. 21, for a free preview of the following six HBO channels:

HBO (2 channels): HBO programming includes hit movies, original movies and series, documentaries and World Championship Boxing.

HBO Plus (2 channels): HBO Plus provides an alternate programming choice to HBO. This channel provides more opportunity to see HBO movies and originals.

HBO Signature (1 channel): HBO Signature offers viewers sophisticated entertainment, with prestigious and thought-provoking programming selections.

HBO Family (1 channel): HBO Family is a 24-hour channel devoted to commercial-free, G- and PG-rated programming.

HBO is the top-rated pay television network in America, offering exclusive original series such as: Sex and the City, Arli$$, Oz and The Sopranos; Halle Berry stars in the HBO Original Movie Introducing Dorothy Dandridge, premiering Aug. 21; plus HBO Family exclusive animated series like Babar and The Adventures of Paddington Bear. All of HBO and MULTIMAX Cinemax packages are also now offered with the Spanish language audio option at no additional charge. For more information about HBO The Works free preview, visit

DISH Network currently offers America's Top 100 CD programming package for only $28.99 per month and HBO The Works package for only $10.99 per month, providing crystal-clear, CD-quality audio and video channels with a single small satellite dish.

For more information about DISH Network's ESPN Classic Experience Sweepstakes and other great DISH Network programming, visit

DISH Network™ is EchoStar's state-of-the-art DBS system that offers customers over 300 channels of digital video and CD-quality audio programming, fully MPEG-2/DVB compliant hardware and installation. DISH Network is a trademark of EchoStar Communications Corporation. DISH Network currently serves approximately 2.6 million customers.


CONTACT: EchoStar Communications Corp. Judianne Atencio Communications Director 303/723-2010 or EchoStar Communications Corp. Marc Lumpkin Communications Manager 303/723-2020

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