This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160706005347/en/
For the past decade, Roth held senior marketing and acquisition roles at JP Morgan Chase. He brings to DISH a consumer-centric approach and a successful track record of leading metric-driven marketing campaigns to grow the company's customer base, improve the quality of accounts created and increase existing customer interaction with its products and services.
Most recently, Roth led direct-to-consumer marketing efforts for Chase's
consumer banking and home lending organizations. Before joining Chase,
he held increasingly senior marketing roles for
"DISH is all about challenging the pay-TV industry's status quo," said Schlichting. "We believe Jay's precision marketing experience and approach to the entire 360-degree consumer experience will be a strong complement to DISH's bias towards innovation and service in the highly competitive pay-TV landscape."
Said Roth: "For 30 years, DISH has brought tremendous innovation to entertainment. I'm proud to join a company with the vision to break through new frontiers, and I'm excited to lead DISH's marketing organization as we navigate a changing pay-TV environment."
Roth will assume his role within DISH's Marketing organization later this summer. Biographical information and photographs are available at http://about.dish.com/company-info/leadership.
Subscribe to DISH email alerts: http://about.dish.com/alerts
Follow @DISHNews on Twitter: http://www.twitter.com/DISHNews
News Provided by Acquire Media