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"This integration with DISH represents a very significant milestone, not
only for BidSwitch, but for the many demand platform partners we serve
within the RTB ecosystem. We're delighted with the opportunity to play a
significant role in pushing the evolution of programmatic TV forward
with DISH, by enabling this highly sought-after inventory to the broader
BidSwitch works to allow technology partners to quickly and seamlessly connect and trade across the ecosystem. The company's addition of DISH's ONPOINT Programmatic TV Platform will allow for 360-degree consumer reach across viewing experiences. Additionally, the integration will further enable brands to access the targeting effectiveness and scale of DISH's addressable advertising technology and the full-screen ad viewability of TV.
"By connecting with BidSwitch, we can rapidly scale our programmatic TV
business with a single integration that allows more than 150 demand
partners to access our impressions," said
DISH launched the pilot of its ONPOINT Programmatic TV Platform last fall with three initial demand partners. The platform allows advertisers per-impression control of targeting, frequency, trafficking and buying, enhanced by aggregated set-top-box reporting.
DISH's ONPOINT Programmatic TV Platform features household-addressable advertising inventory that allows brands to deliver a targeted ad to a household utilizing anonymized data such as age, location and other consumer characteristics. The technology delivers a video ad to a DVR similar to a postcard ad being delivered to a mailbox. The ad plays in a regularly scheduled commercial break on live and recorded content to a household that has been anonymously matched to an advertiser's desired audience.
About DISH Media Sales
DISH Media Sales provides advertising sales for leading pay-TV provider
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BidSwitch is redefining the industry with a new approach to platform integrations. Engineered by IPONWEB, BidSwitch helps programmatic ad-tech and media companies overcome increasing marketplace complexity. We provide our partners with an efficient and transparent way to manage access to supply and demand partners at a global scale. Unlike an exchange, BidSwitch operates as a neutral, single access point; intelligently routing and filtering the bidstream to ensure optimized, non-fraudulent access for buyers and sellers. Today, BidSwitch facilitates more than 250 supply and demand technology partners globally to connect and trade media across the display, mobile, video and native ecosystems, all via a single standardized integration. Visit www.bidswitch.com.
DISH Media Sales Contact
Corporate Communications, DISH
Founder and CEO, Atrium PR
Source: DISH Media Sales
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