The campaign began Monday with a leaked "cell phone" video, giving a view from the stands of an unidentifiable man streaking across the field and scoring a goal, confounding players and outpacing the bumbling guards.
Just in time for April Fool's pranks, DishLATINO officially revealed
today that the man in the streaker video is actually spokesman
"This is the first time DishLATINO has created unbranded content and
left it up to fans to direct where it goes and whether or not it takes
In the digital campaign launching today on the DishLATINO
website, Derbez stuns soccer players by taking the field and scoring a
goal—all while wearing nothing but his socks and shoes. Viewers of the
video will be invited to choose from three alternate endings. This
interactive experience brings viewers along as Derbez interrupts a
post-game TV interview, lands in jail (where he encounters a familiar
face) and winds up in the middle of the fictional telenovela, "Epoca de
Amor." Viewers can also catch behind the scenes footage of Derbez
"While the spot has some fun with one of soccer's most outrageous spectacles, the campaign is really designed to connect with all those who can't live without soccer," said Rodriguez. "Many fans don't have access to the teams they love, which is why, in addition to the best Spanish and English programming, DishLATINO brings fans the top games, leagues and tournaments at an affordable price."
The "streaker" spots can be found on the DishLATINO website and on YouTube at https://www.youtube.com/dishlatino.
DishLATINO is the market-leading suite of English and Spanish language
programming packages in
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