DISH Guarantees $250 Savings to Satellite Pay-TV Customers Who Switch
DISH guarantees that DirecTV customers will save at least $250 when
they switch to DISH
Real consumers show what they would do for $250 in DISH
challenge-themed video series
New customers can receive America's Top 250 package, including more
than 250 channels for $39.99 per month for 12 months
ENGLEWOOD, Colo.--(BUSINESS WIRE)--
DISH Network L.L.C. (NASDAQ: DISH) announced today that it launched a
value-themed campaign targeting DirecTV customers. The promotion, which
runs through April 8, highlights the savings that DirecTV customers
receive when they switch to DISH. The campaign challenges DirecTV
customers to ask themselves "Why pay more?" for the same programming and
service they get with DirecTV. On average, DirecTV customers spend
approximately $250 more annually than DISH customers.
A Dallas man dresses as a cheerleader to earn $250 as part of the new video series promoting the DISH Challenge. (Photo: Business Wire)
now guarantees $250 in savings to current satellite TV customers who
"Consumers' purchase decisions are often closely tied to value, and our
new campaign highlights DISH's undeniable advantage in price plus
technology over DirecTV," said James Moorhead, senior vice president and
chief marketing officer. "With DISH, customers get the same channels,
shows and the sports they love, and we save them hundreds in their first
year. When combined with the industry's most awarded DVR, the Hopper,
choosing DISH becomes an easy decision."
To illustrate the value of its service, DISH created a series of short
videos asking real consumers what they would do for $250. The series,
released on DISH's Twitter
pages, reveals how far consumers are willing to go in order to get $250.
The videos highlight that people do not need to go to extreme lengths to
save money; they can save $250 by switching to DISH. The complete video
set is available on the DISH
Challenge website, as well as DISH's YouTube
How to take the DISH Challenge
DirecTV customers interested in taking advantage of this limited-time
offer will need to complete the following steps:
Customers should visit DISHChallenge.com
to see a price comparison. To see if they qualify for the promotion,
customers can chat live with a representative from the DISH Challenge
website, or call DISH at 1-800-CALL-DISH (1-800-2255-3474) and ask to
take the Challenge.
If the customer qualifies, a DISH customer service representative will
work with the customer to determine the best package for their home
The customer will then need to set up an appointment for installation.
If DISH is not able to save the new customer $250 in their first year,
the customer will need to submit their last DirecTV bill for online
Other requirements of the DISH Challenge
Promotional prices will require a 24-month commitment with AutoPay and
Paperless Billing, as well as a credit qualification. The offer will
not be available in Puerto Rico or USVI.
To participate in the Challenge, new customers must chat live with a
representative from the DISH Challenge website or call DISH at
1-800-CALL-DISH (1-800-2255-3474) and ask to take the DISH "Challenge."
If the customer's first year savings are determined to be less than
$250 after switching to DISH, the customer will be eligible for a $250
prepaid card after new service activation.
Savings calculations are based on an annualized comparison of the
customer's last monthly DirecTV bill and their first DISH bill for
comparable services and equipment, as determined by DISH.
Requires online validation of the new customer's last monthly DirecTV
bill within 60 days of activation. Customers should expect to allow
6-8 weeks for the delivery of the prepaid card.
DISH Network Corp. (NASDAQ: DISH), through its subsidiary DISH Network
L.L.C., provides approximately 14.041 million satellite TV customers, as
of Sept. 30, 2014, with the highest-quality programming and technology
with the most choices at the best value. Subscribers enjoy a high
definition line-up with more than 200 national HD channels, the most
international channels, and award-winning HD and DVR technology. DISH
Network Corp. is a Fortune 250 company. Visit www.dish.com.
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DISH Network L.L.C.
Lacretia Taylor, 720-514-8209
Source: DISH Network L.L.C.
News Provided by Acquire Media