DISH Invites Customers to Deflate the Game Not the Ads
DISH's exclusive AutoHop feature ‘reversed' for the biggest ad day
of the year
ENGLEWOOD, Colo.--(BUSINESS WIRE)--
DISH Network L.L.C. announced today that customers can enable "Reverse
AutoHop" to watch just the commercials the day after Sunday's big game.
DISH customers will have the option to enable DISH's AutoHop™ feature on
the Hopper® Whole-Home HD DVR to skip straight to the
popular commercials, rather than skip over them.
"This day is about two things: football and commercials, and for good
reason -- both are entertaining and our customers love them," said Vivek
Khemka, DISH senior vice president of product management. "We've decided
to flip our user-enabled ad-skipping feature on its head so customers
can watch the ads uninterrupted the next day when everyone is talking
"We have several clients running Super Bowl ads this year, and DISH's
creative technology means more people will see those ads," said Bill
Koenigsberg, president, CEO and founder of Horizon Media. "Making these
entertaining ads ‘appointment watching' after the game puts the brands
front and center for an even wider audience. Regardless of who wins the
game, that's a win for advertisers and consumers."
Customers can enable the "Reverse AutoHop" feature the day after the
game to skip the game and watch the commercials back-to-back. Hopper
customers must have the PrimeTime Anytime™ feature enabled for NBC prior
to the game. If customers want to re-watch the game, they have that
option as well.
DISH Network Corp. (NASDAQ: DISH), through its subsidiary DISH Network
L.L.C., provides approximately 14.041 million satellite TV customers, as
of Sept. 30, 2014, with the highest-quality programming and technology
with the most choices at the best value. Subscribers enjoy a high
definition line-up with more than 200 national HD channels, the most
international channels, and award-winning HD and DVR technology. DISH
Network Corp. is a Fortune 250 company. Visit www.dish.com.
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John Tagle, 303-723-3348
Source: DISH Network L.L.C.
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