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DISH Brings Customers NBCUniversal's Coverage of 2012 London Summer Olympic Games July 25 - August 12

Video Subscribers Gain Access to Unprecedented Live Coverage on Multiple Platforms

ENGLEWOOD, CO -- (Marketwire) -- 07/27/12 -- DISH, in agreement with NBCUniversal, today announced a multiplatform content offering for NBCUniversal's coverage of the 2012 London Summer Olympic Games to commence on Wednesday, July 25 through Sunday, August 12. Designed to provide video subscribers with access to NBCUniversal's more than 5,293 hours of unprecedented Olympic programming, this offering represents the largest number of total Olympics hours ever. DISH will offer NBCUniversal's Olympic content live and on-demand, across multiple digital, mobile and tablet platforms.

"DISH customers across the country will have access to a fantastic Olympic viewing experience via NBC's multiplatform coverage," said Dave Shull, senior vice president of Programming at DISH. "Being able to watch NBCUniversal's Olympic programming in crystal-clear HD is as close to physically being at each event in London as you can get. And when you add our lineup of interactive features it is like having your own Olympic tour guide walking you through NBC's comprehensive programming lineup so you can maximize every memorable Olympic moment."

In addition to extensive coverage on the networks of NBCUniversal, including NBC, NBC Sports Network, MSNBC, CNBC, Bravo and Telemundo and two HD specialty channels, subscribers can stay connected to the London Summer Olympic Games wherever they go exclusively via NBCOlympics.com, and the NBC Olympics and NBC Olympics Live Extra apps.

As part of a DISH consumer's video subscription, NBCUniversal is bringing Olympic content to subscribers live and on-demand, online, and on mobile and tablet devices via applications. This additional access to NBCUniversal's Olympic programming extends DISH customers' opportunities to watch the Games wherever they are.

Following are multiplatform offerings that will allow DISH customers to watch and be a part of the 2012 London Olympic Summer Games, including live streaming, VOD, mobile and tablet apps and an iTV app.

NBCUniversal's Olympics Experience on DISH Includes:

The 2012 London Olympic Summer Games will run throughout 19 unforgettable days and nights, covering every sport, medal, champion and riveting moment. For more information, visit www.NBCOlympics.com or www.dish.com.

About NBC Olympics

A division of the NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal's Olympic coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history.

Having produced every Summer Olympics since Seoul in 1988 and every Winter Olympics since Salt Lake City in 2002, the networks of NBCUniversal are synonymous with the Games in the United States. In 2011, NBCUniversal acquired the U.S. media rights on all platforms to the 2014 Sochi Winter Olympics, the 2016 Rio Summer Olympics, the 2018 Pyeongchang Winter Olympics, and the 2020 Summer Olympics. At the conclusion of the 2020 Games, NBCUniversal will have presented 17 total Olympic Games and 11 consecutive, the most for a U.S. media company in both categories.

NBC has won an unprecedented 91 Emmy Awards for its Olympics coverage, as well as a prestigious Peabody Award for its presentation of the Beijing Opening Ceremony in 2008, which USA Today said was "the best overall Olympic experience ever provided by a U.S. network."

In addition to its unsurpassed heritage and award-winning production, NBCUniversal is known for aggregating large Olympic audiences, as nine of the top 11 most-watched U.S. television events of all time are Olympic Games presented across the networks of NBCUniversal. The Beijing Summer Olympics rank No. 1 with 215 million viewers.

About DISH

DISH Network Corporation (NASDAQ: DISH), through its subsidiary DISH Network L.L.C., provides approximately 14 million satellite TV customers with the highest quality programming and technology with the most choices at the best value, including HD Free for Life. Subscribers enjoy the largest high definition lineup with more than 200 national HD channels, the most international channels, and award-winning HD and DVR technology. DISH Network Corporation's subsidiary, Blockbuster L.L.C., delivers family entertainment to millions of customers around the world. DISH Network Corporation is a Fortune 200 company. Visit www.dish.com.

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DISH Media Contact:

Aaron Johnson

(720) 514-5839

Aaron.Johnson@dish.com



NBCUniversal Content Distribution Media Contacts:

Alyssa Corcoran

(201) 735-3568

Alyssa.Corcoran@nbcuni.com



Christine Reisner

(201) 735-3637

Christine.Reisner@nbcuni.com



Source: DISH

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